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emotional support coworker
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($47K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great330.58avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Price range
Okay$5.43–$22.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 122K searches
Signals No Dominant Brand