46
emily lex watercolor workbook
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Review moat
Good598.53avg incumbent reviews — the moat a new listing must climb
Market size
Good$578K$578K/yr · 1.5M searches
Price range
Good$7.61–$23.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf