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embroidery thread
Launch itA $3.7M/yr market growing +1.7% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$3.7M$3.7M/yr · 3.0M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.70avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.27–$44.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,870.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality