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embroidery supplies
Skip itSoft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good$3.40–$27.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,460.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 695K searches
Avg price
Okay$9.59avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand