Skip to content
52

embroidery machine needles

Worth a look

Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 45Growth 19Conversion 96Competition 47Returns 96Price range 84Avg price 83Brand share 28Review moat 57Quality gap 18

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Price range

Great$5.97–$72.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Review moat

Good1,233.91

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$243K

$243K/yr · 94K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Products