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embroidery hoop
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Market size
Great$1.1M$1.1M/yr · 1.5M searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.72–$26.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Review moat
Okay1,891.6avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-22.6%90-day search growth — must beat 0% to launch