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embroidery foam
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good693.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Price range
Okay$7.06–$21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 73K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf