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embroidery fabric
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great389.96avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$190K$190K/yr · 412K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.13avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$4.93–$17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.9%90-day search growth — must beat 0% to launch