45
embroidery case
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.15avg listing price — sweet spot $15–$100
Price range
Great$7.58–$60.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good644avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 109K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch