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embroidery beads
Worth a lookShows a fragmented shelf (top 5 take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Price range
Good$5.92–$32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,050.36avg incumbent reviews — the moat a new listing must climb
Market size
Good$399K$399K/yr · 833K searches
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand