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embossing powder
Worth a lookShows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Good$6.40–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good742.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 150K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch