57
edible clay
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$7.53–$36.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.60avg listing price — sweet spot $15–$100
Review moat
Good922.2avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$193K$193K/yr · 621K searches
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals Quality Gap