64
edible chalk
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great437.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.16avg listing price — sweet spot $15–$100
Price range
Good$7.50–$31.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$179K$179K/yr · 324K searches
Signals Quality Gap