47
easy peasy yarn
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.76–$32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,755.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 462K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch