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easter fabric
Skip itSoft demand (-97.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great257.75avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.59avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$7.01–$25.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$55K$55K/yr · 62K searches
Growth
Bad-97.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier