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easter beads
Skip itSoft demand (-89.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great301.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 44K searches
Growth
Bad-89.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.98–$13.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier