55
easel
Worth a lookShows a $5.3M/yr market, but high returns (7.2%) keeps it on the watch list.
Market size
Incredible$5.3M$5.3M/yr · 5.9M searches
Avg price
Great$20.31avg listing price — sweet spot $15–$100
Price range
Great$9.89–$33.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay2,209.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad7.2%return rate — above 5% kills the launch gate
Signals High Returns