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easel paper
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.16avg listing price — sweet spot $15–$100
Price range
Great$6.61–$93.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$972K$972K/yr · 546K searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,850.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand