51
earring cards
Worth a lookShows low returns (1.1%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Market size
Good$335K$335K/yr · 654K searches
Review moat
Okay2,104.87avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.19avg listing price — sweet spot $15–$100
Price range
Bad$4.95–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality