35
earring card punch
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,227.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay$5.85–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 52K searches