43
dusty blue ribbon
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,219.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.59avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 146K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$4.79–$17.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals High Returns