40
duplo storage
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.02avg listing price — sweet spot $15–$100
Price range
Incredible$16.40–$58.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,121.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 54K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch