45
drawstring
Skip itPrices mostly outside the sweet spot ($3.87–$16.51) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,573.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay$147K$147K/yr · 364K searches
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Price range
Bad$3.87–$16.51cheapest to priciest tracked listing — scored on the share inside $15–$100