50
door mat stencils for painting
Worth a lookShows low returns (1.3%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great269.16avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$6.90–$46.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 86K searches