44
dog charms
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good625.97avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.84–$16.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$39K$39K/yr · 186K searches