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dmc embroidery floss
Skip itSoft demand (-20.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.31avg listing price — sweet spot $15–$100
Price range
Great$4.10–$66.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$433K$433K/yr · 755K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,154avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.6%90-day search growth — must beat 0% to launch