43
diamond pins
Skip itPrices mostly outside the sweet spot ($4.33–$14.77) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good743.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.82avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 93K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.33–$14.77cheapest to priciest tracked listing — scored on the share inside $15–$100