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diamond art putty
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Great$2.58–$54.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good615.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 340K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand