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dia de los muertos crafts
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible36.8avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+115.1%90-day search growth — must beat 0% to launch
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Price range
Good$9.11–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$10K$10K/yr · 26K searches