50
decoden cream
Worth a lookShows a thin review moat (116 avg reviews), but soft demand (-39.2% this quarter) keeps it on the watch list.
Review moat
Great116.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.40avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$6.78–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$154K$154K/yr · 441K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.2%90-day search growth — must beat 0% to launch