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dark angels 40k
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great127.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great$70.20avg listing price — sweet spot $15–$100
Market size
Good$566K$566K/yr · 287K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad$24.15–$361.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price