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46

dabo and shobo markers

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 15Conversion 63Competition 71Returns 95Price range 61Avg price 73Brand share 40Review moat 28Quality gap 43

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.79

avg listing price — sweet spot $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.87–$30.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,729.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Market size

Bad$28K

$28K/yr · 34K searches

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