48
cutting mat 24 x 36
Skip itSoft demand (-12.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.95avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$241K$241K/yr · 117K searches
Price range
Okay$9.02–$209.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,322.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Signals High Price