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cross stitch supplies
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$3.51–$59.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$242K$242K/yr · 706K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,784.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand