45
cross stitch fabric
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good904.58avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$5.17–$24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$235K$235K/yr · 548K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch