54
cross stitch bookmarks
Worth a lookShows a thin review moat (104 avg reviews), but a small market ($52K/yr) keeps it on the watch list.
Review moat
Great103.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Okay$11.77avg listing price — sweet spot $15–$100
Price range
Okay$5.47–$22.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 223K searches
Signals No Dominant Brand