50
cross charms
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-5.9% this quarter) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$5.42–$49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good963.79avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.56avg listing price — sweet spot $15–$100
Market size
Okay$188K$188K/yr · 676K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand