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crochet thread
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$438K$438K/yr · 896K searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.97–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.06avg listing price — sweet spot $15–$100
Review moat
Okay3,815.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand