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cricut stencil vinyl
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,516.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 45K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$6.60–$15.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand