55
cricut standard grip mat 12x12
Worth a lookShows low returns (1.3%), but soft demand (-22.6% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$5.14–$66.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Great$853K$853K/yr · 1.7M searches
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,442.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.6%90-day search growth — must beat 0% to launch