38
cricut scoring wheel
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.65avg listing price — sweet spot $15–$100
Price range
Good$5.14–$29.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,560.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$169K$169K/yr · 103K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf