37
cricut rotary blade
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.56avg listing price — sweet spot $15–$100
Review moat
Good946.38avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.52–$22.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$120K$120K/yr · 52K searches
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand