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cricut mats
Launch itA $1.3M/yr market growing +5.4% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 901K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.63–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad9,426.28avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality