50
cricut mats 12x24
Worth a lookShows a sweet-spot price point ($19.49 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$19.49avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.35–$26.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$385K$385K/yr · 266K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,133.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality