50
cricut iron on vinyl
Worth a lookShows a sweet-spot price point ($19.30 avg), but soft demand (-16.1% this quarter) keeps it on the watch list.
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$5.92–$56.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$386K$386K/yr · 472K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,103.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.1%90-day search growth — must beat 0% to launch