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cricut fabric mat
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Good$12.72avg listing price — sweet spot $15–$100
Price range
Good$7.41–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,515.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 23K searches
Brand share
Bad98%top-5 brand share — brand-locked demand