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cricut cardstock
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.04–$26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,353.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.45avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$109K$109K/yr · 173K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality