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56

cricket mat

Worth a look

Shows a sweet-spot price point ($24.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 32Conversion 82Competition 78Returns 94Price range 49Avg price 95Brand share 73Review moat 23Quality gap 19

Avg price

Incredible$24.86

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.63–$179.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Market size

Okay$134K

$134K/yr · 62K searches

Review moat

Bad8,379.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Reviews