51
crepe paper
Worth a lookShows low returns (1.8%), but weak search conversion (2.1%) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good574.11avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.81–$37.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$129K$129K/yr · 454K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier