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crayons 12 pack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$1.16–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,917.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay$179K$179K/yr · 160K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand